So with this shifting landscape in the
industry, what were OfficeSupply.com's best-selling categories in
2014? Same as 2013- printer cartridges, copy paper, and binders.
That's not to discount the industry-wide trends, which are supported
by reliable research and, well, common sense. The lesson here is that
the change is more gradual than seismic, and that just because
businesses are printing less doesn't mean they've all gone paper-free
overnight. There is always a need for traditional office supplies,
and for now there is plenty of demand for top categories like
classification folders and notebooks. The trick is helping customers
find what they want, offering it at a good price, and getting it to
them quickly. That part of the equation has never really changed. We
just want it easier, cheaper, and faster now, and the companies that
keep up will succeed.
In our list of top categories, one of
the changes that is noticeable is the increased attention on cleaning and breakroom products; paper towels and bathroom tissue are both
climbing up the charts. Businesses are starting to realize their
source for copy paper can just as easily be their source for toilet
paper, and there are plenty of benefits to getting it from the same
place. Diversification can be seen all over the industry, with an
increased selection in technology, safety gear, and craft items.
Still, none of this changes our commitment to providing the classic
workhorse items of the office, and there's no reason 2015 will be any
different.
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